Search Engine Optimisation Coventry, West Midlands
CurrantWeb are Coventry’s number one SEO Agency. Founded in 2013 we have helped to grow numerous Coventry based online businesses. Our search engine optimisation campaigns are tailored to each of our client’s websites. We work with you to find out your businesses most important keywords and search terms. Then we get your website ranking for them. We optimise your website to perform in Google for search terms that will drive business to your website.
Search engine optimisation (SEO) is the practice of priming a website for search engines’ bots to crawl through to help them identify what your site is all about. The information that the bots glean is used to categorise the site within indices so that algorithms can calculate the site’s position in the search engine results page when a specific search is made.
SEO increases the quality and quantity of visitors to your website who have found your site organically through a search engine.
What Do We Mean By Quality?
The visitors to your site have actively searched for your products or services, and by doing so, they have confirmed their interest in the products or services you have to offer.
What Do We Mean By Organic Search?
Organic search is traffic that arrives at your site through search engines’ results, not through paid advertisements or from links from another site, but from the data the bots collated from your site: keywords, the meta descriptions, title tags and images.
Online Marketing Agency Coventry, West Midlands
With 90% of customers carrying out online research prior to making a purchase or enquiring about a service, businesses can ill-afford not to optimise their website for the search terms most important to them. The ever increasing popularity of Google and other big search engines has resulted in up to 65% of sales being completed on the internet within certain industries.
Those websites that rank in the top 3 positions of Google receives 70% of traffic for the term that is searched. Our online marketing team with your business to rank your website in those positions in order to make your SEO Coventry campaign a success. We have delivered top Google results for a wide range of SEO Coventry clients based across a wide variety of industries.
If your website is not ranking on page 1 of Google for the search terms most relevant to your industry, then you could be missing out on huge amounts of business.
Why SEO Is Important
There are approximately 644 million active websites on the internet, and while not all will be competition to your niche business, you can see why it is important to make your website stand out from the crowd.
You can have the most beautiful and aesthetically appealing website design, but SEO gives your website the opportunity to become more visible to an audience by ranking higher on the search engine’s results pages. Would you rather have a shop on a busy high street or down an alleyway?
There are other benefits that an optimised website brings to your business.
It Boosts Your Brand Identity
When people conduct a search, they often input keywords, see the results, and then search again using different words. If your site is optimised using a variety of industry and product relevant keywords and search terms, your website will repeatedly appear in the results, which makes the person trust your brand even more.
It Makes Your Site More User-Friendly
Modern-day SEO isn’t just about getting a higher ranking on a search engine; it’s also about providing a superior user experience. A well-designed website that presents a clean, uncluttered interface will compel casual visitors to stick around for far longer, decreasing the bounce rate, increasing page views and boosting sales. Content that is optimised for SEO will keep readers happy as it will help to resolve their issues and answer their questions.
It Improves Conversion Rates
SEO-optimised websites are easier to read and surf, load faster across a range of devices and are much easier to navigate. Such websites have a far better chance of encouraging visitors to return, to become subscribers or loyal customers.
It Gives Your Business Credibility
Where your website ranks in search engines’ results pages acts as a signal as to how credible your business is. If Google ranks you highly, you must be relevant and valued. It‘s a digital vote of confidence. Look no further than our specialist SEO West Midlands team implement the following on every account we undertake.
It Gives One Of The Best Returns On Your Investment
SEO markets your business to the very people who are actively looking for your products or services; your potential customers. Unlike other forms of advertising, you don’t need to convince them that they want your offerings, you only need to convince them that you are the right provider.
SEO West Midlands – What We Do
CurrantWeb is Coventry’s & West Midlands number one SEO Agency, and since our foundation in 2013, we have helped numerous businesses from a vast range of industries develop their SEO strategy with bespoke campaigns.
We work with you to get a holistic view of your business; the products and services that you offer, the most profitable areas of your business, and where you want it to go in the future. It’s important that we understand the finer details of your business goals and objectives so that we can develop a strategy that will continually work to help you accomplish them.
Our specialist SEO West Midlands team implement the following on every account we undertake.
To get your page ranking higher than others within your industry and niche, we need to understand your business, but we also need to review who you are up against. By researching the competition, we can investigate what keywords and search term strategies they have implemented, and identify what they do well with, what they fail at, and any gaps that they have left that we can fill.
We use the data to quantify which keywords and search terms are valuable so that we can grow your website’s organic search.
Competitor analysis is essential to developing an SEO strategy for your business. We can gain valuable insight into where your competition is strong and where they are weak so that you can outperform them and dominate the search engines results page.
Keywords and Search Terms
Our SEO Coventry experts use web analytic tools to establish the best keywords and search terms for your industry, products and services to use within your website’s content. We research the trends for keywords that are successfully used for organic ranking. It’s not always the most obvious keywords that will be successful. By using very popular keywords, your site has to compete with millions of other sites, whereas a more select approach will diminish the numbers.
Every word on your website should add SEO value, and we will advise you on how to create content that appeals to bots and customers alike and boosts your online marketing strategy.
Having a combined experience of over two decades in the SEO industry, CurrantWeb’s SEO Coventry team know what it take to rank your website in the top positions of Google. Our SEO Coventry experts have vast knowledge and experience in optimising website to get them seen favourably by Google. Unlike many other Coventry SEO Agencies, Currantweb carry out ethical organic SEO techniques that deliver long term performance and rankings.
Our SEO experts work closely the CurrantWeb web design team to deliver fast and efficient websites that have a SEO friendly structure ann built to be seen favourably by Google. Our in house Coventry web design team will also carry out conversion rate optimisation on your website to ensure that it makes the most of the increased traffic being received from our SEO campaigns.
Well optimised content has a significant effect on Google rankings. The team of content writers at Currantweb have years of experience writing SEO friendly content across a wide range of industries. We write content that is both engaging, SEO friendly and helps to convert visitors into conversions.
An integral part of any SEO campaign is link building. CurrantWeb SEO West Midlands will build Google friendly links to your businesses website. By building Google friendly links to your website we can deliver long term sustainable results that will benefit your site.
Currantweb are a small team of SEO experts, web designers and online marketing specialists. Our aim is to help businesses across Coventry and Warwickshire improve their online performance. Having successfully ranked hundreds of websites for both local and national keywords we know what it takes to achieve online success.
We provide optimisation packages for every type of customer, with great value plans tailored to the specific needs of your business. Our full Coventry SEO service offers unbeatable value for money and you’ll receive first class support from our dedicated team.
Technical SEO – Online Marketing West Midlands
Just because customers don’t always see the technical information on your website, doesn’t mean that it shouldn’t be SEO friendly. The bots, after all, crawl your site for data to rank it, and they use the technical information to grade your site.
- Title Tags: these are the title of a web page and are the clickable headline in the search engines’ results, web browsers and on social media networks.
- Meta Description: this is a 160-character description of your site that appears on the search engine page. It may be small, but it can pack a strong SEO punch.
- Images: a description of an image in the alt text is used by bots to determine what its an image of and to determine the topic of the content that it is related to.
We make sure that your site is optimised behind the scenes as well as on the visible pages of the website.
Avoid Google Penalties
There’s a fine line between being SEO friendly and SEO overkill.
In the good old days, Google ranked pages on the number of keywords that they had to determine how relevant the site was to the search query, but this led to webmasters overstuffing pages with keywords to achieve a high-rank position.
To regain control and to ensure quality and relevant search results, Google has introduced guidelines that specify what Google likes and dislikes. For your website to get highly ranked, your website must adhere to these guidelines to avoid the penalties.
Penalties can mean that your website is deindexed from Google, and the only way that you will discover your error is when you notice that your visitor numbers have greatly diminished.
The results produced by Google searches are based on complex algorithms that are subjected to minor updates and tweaks hundreds of times each year. There are also periodic major updates to the way the system works. The constant shifting landscape of what counts as a successful SEO strategy makes it difficult for a business owner to stay on top of this while also striving for growth and increased profitability within their enterprise.
We endeavour to remain fully up to date with all the latest SEO developments. If we discover a change that will have a negative impact on your rankings, we can advise you of the necessary changes right away. Let us take care of your SEO and digital marketing needs while you get on with running your business.
At CurrantWeb we ensure that our SEO tactics fall well within the parameters of Google’s guidelines, and work proactively within them to boost your website’s visibility. We have delivered top Google results for a wide range of SEO Coventry clients based across a wide variety of industries.
A solid content strategy is at the heart of today’s SEO efforts, and at CurrantWeb we can assist you with adding kind of material to your site that will boost your rankings along with levels of customer engagement and satisfaction. Typical content formats might include:
Blog Posts: These consist of education and information articles on a wide range of topics that will appeal to your audience. Having a blog on your site allows you to provide visitors with regular updates on developments in your company without the need to make drastic alterations to the rest of your website.
Product and Services Pages: If there are multiple ways of using the products and services you produce, you can provide additional details on a dedicated section of your website. Doing so can attract visitors who are looking for information on such products and increases the chances of such visitors going on to purchase from your site.
Infographics: Many people prefer to do their learning visually so sourcing high-quality content that combines text and images in a user-friendly way can be extremely appealing and encourage visitors to your site to stick around for longer.
Video: From a behind-the-scenes look at the workings of your company to a testimonial from a satisfied customer, there are plenty of ways to incorporate video content into your site.
How We Can Benefit Your Business
Our team of SEO Coventry experts have years of experience in the online marketing industry. We work with your business to get your site found on Google. As an agency Currantweb feels it is very important to get a strong understanding of our clients business prior to starting an SEO campaign. We gain an insight into your business and find out what keywords are most important to you. We carry out competitor research to find out how we can make your website dominate your online marketplace.
The most important part of our SEO Coventry campaigns is driving relevant and engaged traffic to your website. Appearing for keyword related search terms means that those people landing on your site be ready to make a purchase or enquire about your services. Unlike broad targeted traditional marketing methods, SEO targets those people already searching for the products and services that you offer.
A SEO Coventry campaign will also help build your online brand and add credibility to your business. The search engine optimisation strategies carried out by Currantweb allow smaller businesses to compete with established multinationals that currently dominate your marketplace. With the experience of successfully achieving position 1 Google rankings for both start-up businesses and sites that have been running for years, Currantweb have become a priceless asset to multiple businesses across Coventry and the UK.
Speak to one of our specialist SEO West Midlands consultants today on 02476 55 22 22.