Currantweb work with businesses across Solihull to get their websites ranking on page 1 of Google. We devise Solihull SEO campaigns that generate revenue for our cutomers and drive visitors to their sites. Working with business stakeholders we gain an understanding of their products and services. Carrying out white hat sustainable SEO we deliver long term results that benefit businesses and generate online revenue.
Our team of Solihull experts will optimise your site. We carry out all of the latest search engine optimisation techniques ensuring that your site is seen favourably by all the major search engines including Google.
With more and more people now finding businesses via Google and other major search engines, Search Engine Optimisation is now an essential marketing strategy for any business with an online presence. We will work with your business to find out the search terms that are most important to you. By optimising your website for relevant industry keywords essential to your business, Currant Web can drive engaged traffic to your site.
Search Engine Optimisation Solihull
There are a number of ways that the modern business is able to attract new customers, and there’s no denying that technology has provided a much broader outlook for businesses of every size and sector. From social media to online blogs, the digital age has provided a huge number of resources that business owners can make use of to help grow their business. However, with such a wide variety of tools available, it’s often all too easy to forget some of the basics, and there’s nothing more crucial to the foundation of your company than having a well-planned SEO strategy.
Contact our specialist SEO Solihull team today.
What is SEO?
When it comes to talking about search engine optimisation, it’s important to remember that we are primarily focused on Google. While there are a number of search engines available, and each with their own benefits and uses, the fact remains that the Google search homepage is still the most visited website on the internet. This is why it’s essential for your business that you are represented by a strong presence when it comes to Google searches that are related to your company.
Search engine optimisation (SEO), is a tool that allows the savvy website manager to work in ways that will keep their business in the top results on whatever search engine a potential client is using. There are some simple, yet effective, ways of doing this, and although the criteria often change, there is no reason why your business shouldn’t be showing up at the top of the page when someone searches for the keywords related to your company. No matter the size of your business or the size of your competition, making use of the best SEO techniques is a fundamental way of standing out and reaching more potential customers. So whether you’re a large recruitment firm or a local plumber, using SEO can ensure that you are the first result that customers will find when they need your services.
The SEO challenge
It sometimes feels as if making the best use of the internet is akin to learning magic, but it’s not actually as difficult or as complicated as it first appears. At its most basic level, SEO is simply a repeatable process that makes it easier for search engines to find you. So if you’re a restaurant in Solihull and a customer searches on Google for ‘best restaurants in Solihull,’ with the right Solihull SEO focus, you will show up not only on the first page of search results, but at the top of the page. As you can imagine, that gives you a vast amount of noticeability when it comes to your business, and also gives you a major boost in terms of respectability and authority.
Online Marketing Solihull
How SEO works
Search engines use complex algorithms when it comes to working out the best results to show, but by using strong keywords, internal and external hyperlinks, and (most importantly) original copy, you can ensure that you will stand out from the busy internet crowd. It used to be possible to improve your search rankings by simply repeating key phrases over and over again, but those days are long gone, and the bots that are used to scan every website and ensure the best search results are now more likely to skip over the more basic manipulation techniques and reduce your ranking. Now, fresh content and originality are the keys to your search engine success.
Contact our specialist SEO Solihull team today.
Why is it important?
At the most basic level, having a strong SEO strategy allows possible clients to find you much more easily. As we all continue to integrate technology more and more into our daily lives, it’s never been easier to use your phone, laptop, or tablet to find quick answers to any question, and that’s reflected by the continued growth of search engine use. There are two main reasons why it’s of significant benefit to you and your business that you are utilising an effective SEO strategy.
- Expands your reach: Long gone are the days when your advertising was limited to television or radio adverts, or even billboards. Those methods still exist of course, but they have a very limited impact in terms of your possible reach. With businesses no longer limited by geographical boundaries, growth becomes far easier to achieve, and having a strong online presence is far more important than any other means of building a larger client list. Even for businesses that are based within a geographical limit, being easy to find is increasingly vital as consumers use their phones to search for restaurants to frequent, stores that we need, and local events to attend. Being at the top of the list is the first step to getting your new customers to contact you.
- It’s very cost-effective: Whether you manage your SEO needs yourself, or make use of professional companies that can guarantee a good position on any search engine, the most important element to consider is cost. While it’s possible to pay for a top position on a Google search, those paid adverts are highlighted as being paid for and promoted. If you have a solid SEO strategy, then your website will show up at the top of those same searches without the need for costly payments. That’s one of the primary reasons why you should be looking at SEO, because it levels the playing field when it comes to competition. Even for small companies hoping to challenge large corporations, there’s now no barrier when it comes to getting above the competition and becoming the first business your customers find when they start looking for your services.
How we work – Digital Marketing Solihull
Here at CurrantWeb, we work a little differently to most SEO and web design companies, which is why we attract such big clients. This is down to the personalisation that we offer, and our commitment to making your business the best that it can be. We do this in a variety of ways, but the most important factors come down to your business type.
- Research your business: The first thing that CurrantWeb do is look closely at your business. We research everything, which gives us a hugely important starting point when it comes to your SEO strategy. By understanding your company and your ambitions, it’s far easier to control your SEO and guide your growth in the direction that your business plan hopes for. Rather than offering basic SEO templates that the majority of businesses offer, CurrantWeb offer a fully bespoke and personalised service that yields much better results.
- Research your competition: We then do research on your competition, and we look at every layer of their own online strategies. We look at what they’re doing and assess what is working for them and what they are missing out on. In this way, we are able to use their success to drive yours, all whilst taking advantage of the elements that they are missing out on. By analyzing your competition, we are better able to surpass them in every way, and this is key when it comes to having a higher search engine ranking.
Using the data that your website provides is an important method of seeing what works and what doesn’t when it comes to your internet presence. Using that data can tell you how many visitors that you are getting, your conversion rates, even the age of your website visitors and what devices they are using to browse your site. The sheer quantity of data that is available is one of your most valuable resources, and can guide your business strategy in a vast number of ways. Perhaps it means retargeting your demographic, or even making changes to your image descriptions, title tags and meta descriptions in order to best attract the customers that you need.
Ultimately, failing to take advantage of SEO means that your business will have less impact, reach, and presence on search engine results, and that’s simply not acceptable in the digital age. If you want your business to grow, then you need to use all of the tools available, and SEO is, without doubt, the most important.
Contact our specialist Search Engine Optimisation Solihull team today.