If you’re a small business and only have a local following, you might not think that having a website will make any difference to your company. In fact, many small business owners don’t feel the need to have a website or use social media. However, having an online presence in this way can make a huge difference, not only to your local customers but also to those further afield. Here is why having a website can be so helpful to your business.
Make Your Company Visible
By having a website, you are opening up your business to many more opportunities that you would otherwise miss. A lot of customers will first check a company out online and do some research before they buy something. Even if they go to the shop to buy it, they will still research it first. It means that there are many people searching for products like yours online, and never seeing your company.
It Gives You 24-hour Marketing
Your website can do great things for you, even when you aren’t open. Regardless of the time of day, your website is always marketing for you by showing up in search results and displaying your products. If you have an online store, then you can even get sales at any time of the day or night. It’s this flexibility and online presence that can make all the difference to your company.
Apart from a constant presence, your website also gives your customers a way to contact you. If you have your email address and social media profiles on there, then you can use those in tandem with your website to help answer your customer’s questions and queries.
Assist with Your Marketing Strategy
Having a website can not only help you improve your marketing strategy on its own, but it can also help in other ways. If your customers have to register to make a purchase, or if they sign up for your emails, then you’re also growing your email marketing. It means that you can start to send out emails with offers and special gifts to help attract new customers to your business and retain existing ones.
A Platform for Events
If you decide to hold a special event or sale, then you want to let people know when it is, and what it’s all about. You can post it to your social media profiles, but if you have a website, you can use it as the base for your event. Your site can contain all the details of the event and even have the vouchers or special offers on there for people to use online or in your shop. With the right analytic tools, you will also be able to see how many people came to your site and where they were.
Having a website offers so much to your company. Even if your business is doing well, consider how much better it would do with an online presence.