Increasing traffic is something our Search Engine Optimisation West Midlands team specialise in. You can spend countless hours making your web page the most professional, sleek and modern version of itself that it can possibly be, but this won’t do you much good if you don’t know how to get it visible to an audience to get visitors flowing to see it. Whatever you make use of your site for, your aim is to get an increase of audience traffic, but this is easier said than done. However, by taking note of the following simple tips, you will see the number of visitors to your website increase, without having to spend any money.
You should be making use of all relevant social media platforms available to you to promote your web page. You can use Facebook, of course, but also try to diversify as much as possible- perhaps try posting photos related to what it is your site does to Instagram, or, by the same degree, some videos to YouTube. The more interesting and unconventional, the better. You should also research as to which words and phrases are searched for in relation to your business and/or site type, so that you can maximise the potential audience your social media posts will reach. If there’s any way to tie your website’s content into a popular event or theme that is current, seek to do so as this will help spread your influence on a wider audience who may not previously have been aware of your site and what you do.
Constantly Review Analytics
Google Analytics is an extremely useful tool for seeing how your various promotional endeavours are faring. You should always be keeping a watchful eye over how you’re performing in all areas; for example, which of your blog posts are getting the most attention? You can replicate either the form or the content of the popular blog posts in the future; and to the same extent, you’ll be able to identify which posts did not do so well, so that you’ll have a good idea of what to avoid or improve upon in the future. Either way, it’s all a continual learning experience that will help you become better and better at providing effective and popular content over time as you study and understand what connects with visitors and what does not.
Use Your Content
Once you have a stream of visitors, you need to ensure that they come back for more, and hopefully, that they steer others to your site who might be interested in your content. The best way to do this is to make sure that whatever you display on your site is of the absolute best quality it can possibly be. You’ll need to provide regular content, as a site lying dormant for multiple months won’t attract visitors or sustain an audience, but you also want to ensure that you’re not publishing inferior content just for the sake of demonstrating activity. Finding a good balance between these two ideals will stand you in good stead to providing your site with a steady influx of patrons.