If you use a vehicle decked out with details of your driving school, you already know how useful this simple form of advertising can be when it comes to attracting local clientele. However, by taking your business online, you will be able to attract more customers than ever before.
If you’re worried about the cost of setting up a website, you’ll be happy to learn that you can create a slick, highly-professional site to your own specifications for no upfront cost at all. With the CurrantWeb pay monthly website service, you have no contract, no setup cost – nothing except a series of affordable monthly payments.
The importance of being online
Having an online presence makes it easy to provide the sort of information that anyone looking for driving lessons would need in order to compare your services to those of a competitor. You can actually use this to your advantage by keeping an eye on what your competitors are doing and then introducing periodic special offers or promotions as an incentive for customers to choose you.
Increasingly, consumers searching for services will prefer to find providers in their local vicinity. They will input the name of that service and the name of their town. At CurrantWeb we can optimise your pay monthly website so that you appear near the top of the search results for driving schools in your area.
Adding a frequently asked questions section to your website allows you to provide potential customers with an easy way to find all the information they need. You can specify whether you teach only in manual vehicles, automatic ones or both.
Having a website also gives you a chance to tell potential customers a little about yourself and the way you like to teach people to drive. If you have particular experience of dealing with nervous, young or older first-time drivers, you can mention this too.
You could even include a blog with a few entries about how to calm a nervous driver, how best to go about learning the highway code or even how to choose your first car once you’ve passed your test. If you use social media channels, you can use them to drive even more traffic to your website by including details every time you tweet or update your Facebook status. You could also have testimonials or even a hall of fame featuring details of those pupils who have passed their tests after being taught by you, and encourage your drivers to share your website with their friends and family.
Just because you’re opting to pay for your website on a monthly basis rather than with an upfront lump sum doesn’t mean the quality of the service you receive will be any less. We ensure that each website is bespoke to your needs and brand, because we understand that not one business is the same.
Around half the people who will search online for a driving instructor will do so using a mobile phone. At CurrantWeb we use the very latest technology to ensure your pay monthly website works perfectly no matter which device is being used to access it. This is hugely important as many older sites do not work well with mobile phones and Google will actually rank a site lower if it isn’t sufficiently mobile friendly.
With outstanding safety, security and reliability, our pay monthly website option is excellent value for money and will be a cost-effective boost to your business.